一、什么是 DOU+

1、 What is DOU+

據(jù)抖音官方的說法，使用Dou+功能時，會將視頻展現(xiàn)給每一個用戶。按照達成播放量的數(shù)額來扣除投放金額，直到視頻達成預計投放提升的播放量為止。

According to the official statement of Tiktok, when using the Dou+function, the video will be displayed to every user. Deducting the advertising amount based on the amount of achieved views until the video reaches the expected increase in advertising views.

若使用Dou+功能后48小時內(nèi)還未達到預計播放量，系統(tǒng)會將未消費部分的金額退還。根據(jù)這一說法，視頻的推廣效果應該很有保證。

If the expected playback volume is not reached within 48 hours after using the Dou+function, the system will refund the unused amount. According to this statement, the promotion effect of the video should be guaranteed.

Dou+是抖音平臺一款視頻加熱工具，購買并使用后，可將視頻推薦給更多興趣用戶，提升視頻的播放量與互動量。

Dou+is a video heating tool on the Tiktok platform. After purchase and use, it can recommend videos to more interested users and increase the amount of video playback and interaction.

圖片

picture

準確來說，Dou+是抖音內(nèi)容加熱和營銷推廣工具，可幫助提升視頻播放、互動與直播間熱度。

To be precise, Dou+is a tool for Tiktok content heating and marketing promotion, which can help increase the popularity of video playback, interaction and live broadcast rooms.

具體體現(xiàn)在以下三個方面：

Specifically reflected in the following three aspects:

視頻加熱：提升視頻播放量和熱度，支持粉絲量、點贊評論量、瀏覽量等多種目標。

Video heating: Increase video playback and popularity, supporting multiple goals such as fan base, likes and comments, and views.

直播加熱：助力直播間的熱度和曝光，支持直播間人氣、漲粉、互動、打賞等多種目標。

Live streaming heating: helps to increase the popularity and exposure of the live streaming room, supporting various goals such as popularity, fan growth, interaction, and tipping.

廣告推廣：加速營銷推廣需求，支持店鋪引流、商品引流、私信咨詢、點贊評論等目標。

Advertising promotion: Accelerate marketing and promotion needs, support store traffic, product traffic, private message inquiries, likes and comments, and other goals.

投放Dou+的目的是快速曝光自己的作品、品牌、賬號。（ 俗稱花錢買流量 ）

The purpose of advertising Dou+is to quickly expose one's own works, brand, and account. (commonly known as spending money to buy traffic)

圖片

picture

1）用錢來買曝光

1) Use money to buy exposure

2）用錢來買粉絲。

2) Use money to buy fans.

你可以給自己視頻投Dou+，也可以給別人投，只要有錢，人人都可以參與。

You can contribute Dou+to your own videos or to others, as long as you have money, everyone can participate.

圖片

picture

DOU+的兩種形式：

There are two forms of DOU+:

1）視頻DOU+

1) Video DOU+

視頻DOU+是一款為抖音創(chuàng)作者提供的視頻加熱工具。視頻DOU+能高效提升視頻播放量與互動量、提升視頻熱度與人氣，吸引更多興趣用戶進行互動與關(guān)注，實現(xiàn)提升視頻互動量、增加粉絲關(guān)注等目標。

Video DOU+is a video heating tool for Tiktok creators. Video DOU+can efficiently increase video playback and interaction, increase video popularity and popularity, attract more interested users to interact and follow, and achieve goals such as increasing video interaction and increasing fan attention.

2）直播DOU+

2) Live Dou+

DOU+直播上熱門是DOU+服務(wù)中的一種。是一款為抖音主播提供的直播間加熱工具，能夠增加直播間的熱度、曝光率，從而帶來更多觀眾進入直播的工具。

The popularity on DOU+live streaming is a type of DOU+service. It is a live broadcast heating tool for Tiktok anchors, which can increase the heat and exposure of the live broadcast room, thus bringing more viewers into the live broadcast.

直播DOU+幫助商家解決直播間人數(shù)少、粉絲量少和冷啟動難等問題。

Live streaming DOU+helps businesses solve problems such as low number of people, low fan base, and difficult cold start in live streaming rooms.

目前其分為兩種加熱方式：直接加熱直播間和視頻加熱直播間。

At present, it is divided into two heating methods: direct heating of the live broadcast room and video heating of the live broadcast room.

二、如何使用Dou+？

2、 How to use Dou+?

DOU+投放是上手容易入門難，核心在思維；Dou+有什么組建? 每個組建有什么作用?

DOU+advertising is easy to get started with but difficult to get started with, and the core lies in thinking; What are the components of Dou+? What is the purpose of each component?

投放DOU+有兩種方法：一個是PC端投放，一個是手機端投放。

There are two methods for advertising DOU+: one is PC advertising, and the other is mobile advertising.