其實(shí)可以從兩個大類說起，分別是網(wǎng)站的SEO布局優(yōu)化和網(wǎng)站的關(guān)鍵詞優(yōu)化。這兩方面是SEO非常重要的兩方面。需要很多注意要點(diǎn)。關(guān)鍵詞我就不多說了，大家都很了解了。頁面布局方面其實(shí)還是有一定注意事項(xiàng)下面我跟大家一起著重探討一下。
In fact, we can start from two categories: SEO layout optimization and keyword optimization. These two aspects are very important for SEO. A lot of attention is needed. I won't say more about the key words. We all know them very well. In fact, there are some precautions in page layout. Let me focus on it with you.
頁面布局優(yōu)化：
Page layout optimization:
從網(wǎng)站頁面布局優(yōu)化來說，一個網(wǎng)站從易用性及用戶體驗(yàn)上來說，需要對網(wǎng)站的布局進(jìn)行一個合理的優(yōu)化，同時我們在融入SEO理念進(jìn)去，會讓我們的效果事半功倍，通過對用戶群體的分析和了解，將網(wǎng)站的內(nèi)容鏈接進(jìn)行一個精心的設(shè)計(jì)布置，使網(wǎng)站的所有內(nèi)容鏈接圍繞網(wǎng)站和核心關(guān)鍵詞來做，依據(jù)頁面的核心去更新內(nèi)容。
From the perspective of website layout optimization, first of all, a website needs a reasonable optimization in terms of ease of use and user experience. At the same time, when we integrate the concept of SEO, we will get twice the result with half the effort. Through the analysis and understanding of user groups, we will make a careful design and layout of the content links of the website, Make all content links around the website and core keywords to do, according to the core of the page to update the content.
策劃網(wǎng)站核心關(guān)鍵詞，按照關(guān)鍵詞的重要順序排列網(wǎng)站欄目層級，分析欄目關(guān)鍵詞的用戶需求，知道用戶想要找什么內(nèi)容信息，結(jié)合主關(guān)鍵詞信息，擴(kuò)展研究產(chǎn)品的特點(diǎn)，進(jìn)行文案策劃，對于用戶搜索的比較短的關(guān)鍵詞，用戶需求是不強(qiáng)烈的，對于用戶搜索比較短的關(guān)鍵詞可以考慮使用一些欄目頁面來做此類關(guān)鍵詞。
Plan the core keywords of the website, arrange the column levels according to the important order of keywords, analyze the user needs of column keywords, know what content information users want to find, combine the main keyword information, expand the characteristics of research products, and carry out copywriting planning. For the relatively short keywords searched by users, the user needs are not strong, For users to search relatively short keywords, you can consider using some column pages to do such keywords.
針對關(guān)鍵詞進(jìn)行細(xì)分研究，對核心關(guān)鍵詞進(jìn)行歸類。企業(yè)要做此類關(guān)鍵詞可以考慮從企業(yè)產(chǎn)品的百科入手，針對產(chǎn)品的各個特點(diǎn)進(jìn)行細(xì)分定位，針對相應(yīng)的關(guān)鍵詞進(jìn)行分類，布局到各個產(chǎn)品頁面。
The key words are subdivided and classified. Enterprises to do such keywords can consider starting from the enterprise product encyclopedia, according to the characteristics of the product segmentation positioning, according to the corresponding keyword classification, layout to each product page.
